The Urban Myth of Newsletter Provider Deliverability Rates

What metric you SHOULD use to get the best deliverability rates?

Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being caught up in spam filters, or vice-versa.

Fortunately, that really isn’t the case.

Major Email Service Providers (ESP’s) such as Mailchimp or Aweber, comply with strict anti-spam policies to ensure the best delivery rates possible. They even work with Mail Service Providers to ensure their services aren’t black listed.

This includes tools such as providing customers with spam score analysis, tips on avoiding spam, and warning (or even disabling the accounts of) customers should their messages result in higher than acceptable spam filter ratings.

Nowadays, the difference in delivery rates between major ESP’s is negligible.

Sending out an email blast with the same content, one through a provider such as Infusionsoft and the other 1Shoppingcart. isn’t going to affect the amount of people that see your email.

In saying that, the one thing we have noticed is that 1ShoppingCart can be a bit slower at sending out emails than its competitors. This can be a detriment to your marketing campaigns if people are not receiving their confirmation email right away.

What Does Affect Email Deliverability?

The important aspect of keeping your emails going to your recipient’s inboxes, and not their junk folder, is remembering to avoid common spam-triggering mistakes that will get your newsletters marked as spam.

Things like using:

  • Subject lines with “Free Offer” or “Once in a lifetime opportunity!” in them,
  • Excessive exclamation or dollar signs in the subject line, or
  • Using poorly coded HTML

So, how do you choose the right ESP for you?

That all depends on what you’re looking for; often it boils down to costs and ease of use. Here are five of our top picks and their benefits:

  1. Mailchimp
    Mailchimp is a very simple to use and most importantly, free email service provider for accounts with up to 2,000 subscribers, with monthly subscriptions available based on list size for larger accounts. The minimalistic user interface makes setting up newsletters and autoresponders a breeze, and Mailchimp offers a robust feature set, including advanced analytics, third party application support, and even a mobile app. We often recommend using Mailchimp to new business owners who are just building their list. With the cost being free (unless they want to set up an auto responder series), there’s little reason to not go with them.
  2. Aweber
    A monthly subscription-based service, Aweber offers premium features such as a selection of hundreds of customizable templates, over 6,000 free stock images to use, unlimited autoresponders and subscriber segmenting. The monthly fee starts at $19 for lists of up to 500 subscribers, and they also offer a free 30 day trial.
  3. Constant Contact
    Constant Contact offers unlimited broadcasts and lists as well as a plethora of application integrations such as Facebook and Salesforce, image and file storage, and real-time stat tracking for a monthly fee. Constant Contact starts at $15/month for up to 500 subscribers, and they currently offer a 60 day free trial.
  4. 1ShoppingCart
    Combining an shopping-cart and payment processing system for selling products and services online with a fully-featured email service platform is a great way to operate an online business. With support for up to 10,000 products, digital product delivery, unlimited autoresponders and questionnaires, an affiliate program and more, 1ShoppingCart is designed as an all-in-one service for online businesses.
  5. InfusionSoft
    InfusionSoft is an alternate option to 1ShoppingCart. I often refer to it as a Cadillac that offers a lot of email marketing, CRM (Customer Relationship Management) and eCommerce tools all under one roof. If you have plans to build your list into the thousands and also offer products or services for sale on your website, InfusionSoft is worth exploring. It’s monthly costs are higher and the learning curve is quite steep, but well worth the investment for serious marketers.

If you choose one of the major newsletter service providers to use for your sendouts, you shouldn’t have any problems with THEIR deliverability but it is important to ensure YOU create newsletters that won’t get caught in the spam filters.

We have first hand experience using all of the above email services; for more information and additional service options we recommend, visit our website.

The Urban Missionary

When we think of missionaries we usually think of someone out in a tropical jungle, wearing kakis maybe, speaking a foreign language and surrounded by little native children. Granted, there certainly have been many a notable missionary who has served in a foreign country, in a remote location, and greatly impacted the natives by building schools and hospitals. Missionaries to foreign countries have brought Christian alongside the local culture which has greatly improved the quality of life for the locals. These missionaries have done ground breaking work and set a tremendous example.

The need to foreign missions has not gone away, and indeed, will always be there. But what about the urban missionary? This missionary might wear a pair of jeans and t-shirt, or a suit and tie. This missionary will speak his or her own language, and maybe even live in their home town. We’re talking here about being a missionary to your own people. This might be your full time calling, or something you do whenever God lays someone across your path, or shows you a need that you can fill.

As an urban missionary you may never be called upon to speak about your missionary efforts at a church or a convention. You may never even be called a missionary by anyone, but there is still a tremendous need for your efforts.

Our urban metropolises are rife with needy people. In places where technology is quickly replacing the human touch, someone who extends a smile or a kind word, act of love can make a tremendous impact. If you feel a calling to serve in some way, but going abroad as a missionary has not been presented as an option, then begin to give right where you are.

Dr Moody said this and it’s true: “The only Bible many people ever read is one bound in shoe leather.” Take God to the people around you, whether they are half dressed natives in Papua New Guinea, or Armani clad Wall Street bankers. You might not think your efforts are of any real tangibile value, but you just might be surprised.

One day Heaven will reveal how many people’s lives have been saved because someone showed concern, compassion, interest and friendship. Wherever God has placed you, there is a need for your special brand of care and friendship. Cultivate your missionary heart, and it might take you to the heart of Africa or Asia or maybe just down the street. Either way it will matter.

Flaunt Your Tools For the Urban Professional Effortlessly!

Admittedly, tools for the urban professional progressed from being status symbols to essential communication and information tools. In fact, you will neither be caught dead in the office without them nor be tortured into admitting you do not possess them. Some die-hard techie urban professionals even go so far as to name their babies, er, gadgets!

However, even if these tools for the urban professional are not the status symbols they once were, you can still flaunt them! Why, you ask? Well, because these tools for the urban professional can attest to your professional success, your personal taste, and your pursuit of perfection. Here is how.

Choose Only the Best

Often, the best tools for the urban professional are the latest models in the market. This does not mean, however, that you should be beside yourself when something new does come along. You have to assess whether your old cellphone and laptop still suit your lifestyle perfectly or if you need new models to keep updated on new features.

When you do decide that you need the latest features in cellphones and laptops, keep these hottest innovations in mind when searching for your new toys, ahem, tools for the urban professional:

– For cellphones – QWERTY keyboard on smart phones for its ease of use in text messaging; very handy for when you want to make your girlfriend’s day with cute messages and for when you want to tell your boss things that should never be said in his face.

Cellphones with dual connection that allow for both a phone network and a Wi-Fi connection; very useful in traveling in and out of the country as well as for its fast Internet connection.

Look for cellphones with wider music capabilities that deliver entertainment on a wider range with fewer wires, even connect to a Bluetooth. Remember that tools for the urban professional perform multiple functions much as their owners do.

Cameras are the urban professional’s best friend. Look for cellphone cameras with at least 5 megapixel capabilities for that clearer shot. This feature of tools for the urban professional is great for impromptu visits to construction sites and espionage purposes.

– For laptops – Look for high-definition content that allows you to view clearer, sharper and brighter images than with older models. You can always test-run the laptop at the store before actually buying it. If you find one with a mini-remote control like that of Apple’s, snap it up!

Opt for trendier styles with obviously designer touches when considering tools for the urban professional. Nowadays, silver interiors and bright colors are the fashion; forget about your black plastic cases and go for the metallic and the pearlized look instead.

And oh, yes. For both of these tools for the urban professional, the dictum is the slimmer, the better.

Accessorize, Accessorize, Accessorize

Now that you have these most coveted and most useful of tools for the urban professional, the next logical step is to accessorize them and to make them perfect personal accessories.

– Dress smartly or casually, according to the occasion. While it is true that these tools for the urban professional – cellphones and laptops – go well with any outfit, be sure to dress in a way that befits your stature as an urban professional. Stay away from boho and hobo chic!

– If desired, encase your laptop in a stylish laptop cover. You will be protecting it from dust, scratches and other external damage and considering the cost of these tools for the urban professional, it will be wise to invest in one. However, choose one in solid colors to project an aura of professionalism. Pink Hello Kitty is cute but is not cutthroat.

– Carry your tools for the urban professional in stylish leather cases/bags. Of course, a backpack is fine on casual Saturdays but leather is best for its durability and quality, not to mention its professional style.

– Make sure you have the right accessories for your tools for the urban professional. For laptops, security cables, portable laptop desks, and presentation devices are good investments.

With proper choosing and proper accessorizing, you will come up with tools for the urban professionals that are worth flaunting in front of colleagues. You are making an impression of professional and financial success, good personal taste in your choice of accessories, and your pursuit of perfection in finding the best tools for the urban professional to suit your needs.

But ultimately, the best way to flaunt your tools for the urban professional is to actually know how to use them!